McCurtain County
Gave their brand a much needed facelift.
Background: McCurtain County is a tourism destination in the southeastern part of the state.
Challenge: People are busy and and need a getaway. Urban families are already overextended and sometimes just need a reason to get away from it all. Vacations are sometimes over planned and can create a lot of pressure for no good reason. Getaways are low stakes breaks that can help you get in touch with nature and recharge your batteries. The team was task to create a new branded look that not only would make them stand out, but have a sort of familiar "americana" feel to it that can create core memories with families.
Solution: To make McCurtain County (Beaver's Bend) the getaway destination for tourist in the surrounding area.
We tempted folks with easy-breezy cabin bookings across social media, streaming services, downtown Dallas billboards, and even gas station ice boxes. After all, a couple-hour-drive is all that’s separating you from southeast Oklahoma’s nature oasis.
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