Arbor Masters

Art Director + Designer: Carlos Erazo

Creative Director: Steve Loftis

Copywriter: Dani Oberloier

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The Challenge

Arbor Masters approached the team at ICG, to help them with rebranding themselves as the tree industry is mostly a snooze. Disjointed design that lacks true personality. Always interpreted by 50 shade of green.

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The Solution

The solution make them a unique color that really makes their vehicles standout from afar and quickly be able to identify them among their evergreen competitors. The approach also wanted to incorporate a friendly message.That Arbor Masters is not only helpful but trustworthy. The use of playful geometric shapes across their entire fleet achieves that and it makes it neighborly and memorable. This rebrand really unifies their various brances across the region into a national brand that is here to stay,

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